Plus Architecture to present landmark renewal project at Geelong Design Week Plus Architecture, in partnership with BEKL, Mitchell & Eades, and Chroma Group, has delivered an exemplar of sustainable adaptive reuse, transforming the former Eden Oak conference facility into an elegant hotel and dining destination.

Originally designed by McGlashan Everist in the 1980s, the project demonstrates how retaining and adapting existing buildings can generate richer, more sustainable outcomes while also creating significant commercial value.

Set on a commanding 16,000-square-metre site with views of Corio Bay, the two-storey development capitalizes on its premium location between East Geelong Golf Course and the botanical gardens. Plus Architecture has unlocked nearly 3,000 square metres of public space and over 4,000 square metres of guest areas, showcasing how strategic adaptation can enhance both the building’s inherent qualities and its commercial potential.

Taking an unconventional approach, the team engaged interior designers Mitchell & Eades at the outset. This early collaboration enabled identification of opportunities to preserve and enhance the building’s extraordinary features while planning essential operational upgrades – a strategy that proved crucial to achieving both design excellence and commercial objectives.

Plus Architecture led the technical resolution, overseeing permits, code compliance and cost management, while developing sophisticated solutions for the entrance porte cochere, western function area, and central courtyard. Their scope encompassed upgraded kitchen facilities, exhaust systems, and building services, establishing a framework for future enhancements including the restoration of an original bridge spanning between wings.

“These architectural assets represent untapped potential,” says Plus Architecture Associate Dominic Versace. “Our considered approach allowed us to celebrate the building’s remarkable qualities – its high ceilings, beautiful timber elements, and generous spans – while integrating new amenities. The decision to adapt rather than demolish aligns with best practice environmental principles, reducing embodied carbon through material retention and minimizing construction waste, while fostering local trade expertise.”

The North of Eden Bar exemplifies the successful collaboration between Plus Architecture and Mitchell & Eades, where original architectural elements merge with refined finishes and lighting. This careful balance delivers spaces that excel in both operational efficiency and guest experience, proving that preserved buildings can exceed contemporary hospitality expectations.

“Eden Oak brings to life BEKL’s vision of revitalising iconic buildings to create vibrant spaces for connection,” shares Eva Liu, Executive Director at BEKL. “Our aim was to transform this architectural and historical gem into a welcoming destination for travellers and a cherished gathering spot for the local community.

With a bar, restaurant, function spaces, and accommodation, Eden Oak offers a warm and inclusive environment for all. This thoughtful new iteration not only preserves the building’s legacy but also fosters a sense of community and exceptional guest experiences that will thrive for years to come.”

The project will be featured during Geelong Design Week’s ‘Eden Oak Revitalisation & Adaptive Reuse Talk,’ where Plus Architecture, Mitchell & Eades, Chroma Group, HGW Projects, and Tract will discuss strategies for preserving mid-century architectural heritage.

Tom Blachford Photography