Swedish automaker AB Volvo, a subsidiary of China’s Geely Holding, has revised its ambitious 2030 electrification goal, sparking discussions among industry influencers on social media platform ‘X’.

The company, which previously aimed to sell only fully electric vehicles (EVs) by the end of the decade, has adjusted its target to a minimum of 90 per cent EVs, allowing up to 10 per cent mild hybrids in its lineup.

This strategic shift has drawn mixed reactions from industry experts and observers.

Some view it as a potential step back from the company’s bold electrification goals, while others remain optimistic about Volvo’s commitment to sustainable mobility.

Tom Callow, Head of Public Affairs at Myenergi, emphasised Volvo’s continued commitment to electrification, quoting CEO Jim Rowan: “We are resolute in our belief that our future is electric”.

Callow added that electric cars will dominate the market in the near future, despite skepticism from some quarters.

On the other hand, Josh Wingrove, a White House Reporter for Bloomberg, noted that Volvo is joining several peers in walking back its EV ambitions due to waning demand.

The adjustment in Volvo’s electrification target reflects growing industry concerns over the recent slowdown in market demand for battery-powered vehicles.

This move has sparked debates about the wider industry’s uncertainty regarding fully electric vehicles, given current market pressures and the challenges of transitioning to clean energy.

Steve Hanke, Professor of Applied Economics at Johns Hopkins University, viewed the decision as a sign of Volvo “hitting the brakes” on EVs, citing a global slowdown in EV sales growth and the massive costs associated with the green transition.

Some observers have sought to clarify Volvo’s position.

Ray Wills, Managing Director at Future Smart Strategies, emphasised that Volvo has not entirely scrapped its 2030 EV target but rather reduced its manufacturing target from 100 per cent to a minimum of 90 per cent electric vehicles, with the remaining balance consisting of mild hybrid models.

Alexander von Witzleben, a retired EU official, suggested that recent announcements in the industry, including Volvo’s, do not represent substantial retreats from electrification goals.

As the automotive industry continues to navigate the transition to electric vehicles, Volvo’s adjusted target highlights the complex challenges and market realities facing manufacturers in their pursuit of sustainable mobility solutions.