Rebuilt, Think Brick Australia, and the Concrete Masonry Association of Australia (CMAA) have announced a strategic partnership aimed at accelerating sector-wide carbon action across Australia’s brick, block, and paver industries.
This collaboration seeks to address a critical challenge in construction climate efforts: the lack of consistent, credible, and comparable product carbon emissions data.
The partnership enables manufacturers in the clay brick, concrete block, and paver sectors to generate verified Product Carbon Footprints (PCFs).
These verified data empower smarter design decisions, help members navigate emerging regulations, and meet growing customer demand for transparency in carbon impact.
Esther Bailey, COO of Rebuilt, highlighted the collective ambition behind the initiative, stating: “This isn’t about one product or one company.
“It’s about lifting the bar for the whole industry,” she said.
“By moving together as a sector, and respecting the commercial sensitivities of individual members, we can build meaningful benchmarks that support both business growth and climate action.
“It’s a collaborative step that opens up new opportunities across the board.”
The initiative also underpins Think Brick and CMAA’s Sustainability Strategy and the industry’s Decarbonisation Roadmap by providing members access to Rebuilt’s platform capabilities — including scenario testing, hotspot analysis, and emissions forecasting.
Aggregated and anonymised insights from this data will inform product innovation, sector positioning, and contribute to national benchmarks such as NABERS Embodied Carbon.
Cathy Inglis, CEO of Think Brick Australia, emphasised the industry’s readiness to lead with data, stating: “Our members are committed to continuous improvement.
“This partnership gives them the tools to quantify their impact, plan for reduction, and stay competitive in a carbon-conscious market,” she said.
“As a collective, it allows us to bring forward high-quality local data that supports smarter benchmarking for the Australian market.”
In an environment of rapidly evolving regulations and procurement standards, this partnership demonstrates how alignment on carbon data can accelerate innovation and shared responsibility for climate action across entire sectors.
It marks a significant step toward a low-carbon transformation in the Australian brick, block, and paver industries.
