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Ian Thorpe joins Fox ESS sustainability mission

05 Jan, 2026
Ian Thorpe joins Fox ESS sustainability mission



Fox ESS, a global leader in renewable energy solutions, has announced an exciting partnership with five-time Olympic gold medallist Ian Thorpe, who joins the company as its newest brand ambassador in Australia.

The collaboration marks a major milestone for Fox ESS as it continues to expand its presence in the Australian market, aligning Thorpe’s values of excellence, resilience, and innovation with the company’s mission to deliver high‑efficiency renewable energy solutions worldwide.

The partnership announcement coincides with the official launch of Fox ESS’s CQ6 High Voltage Storage Battery, a breakthrough product that was first teased at the All Energy Australia Exhibition.

Purpose-built for Australian conditions, the CQ6 combines high energy density, compact design, and exceptional efficiency — providing 48 kWh in a single stack while occupying minimal space.

Engineered for both performance and practicality, the CQ6 stands out for being lighter and easier to handle than most competing products.

Its streamlined installation process saves valuable time for installers, while its superior energy density ensures more power in less space — a hallmark of Fox ESS’s pursuit of continuous innovation.

Together, these features underscore the company’s dedication to delivering advanced, reliable, and sustainable energy storage solutions.

Thorpe said: “I’ve always believed in pushing boundaries and striving for excellence, both in sport and in life.

“Partnering with Fox ESS allows me to extend that philosophy into how I power my home — with clean, highly efficient renewable energy.

“I trust Fox ESS as a market leader to deliver solutions that are not only state-of-the-art in the industry but also help build a better planet for the future.”

Known as one of Australia’s most iconic athletes, Thorpe’s partnership brings a new level of public engagement to Fox ESS’s sustainability mission.

His reputation for endurance, precision, and high performance mirrors the same qualities that define the company’s approach to renewable energy technology.

Michael Zhu, CEO of Fox ESS, said: “Ian Thorpe is a true legend — his career redefined speed, performance, and resilience on the world stage.

“His values perfectly reflect our own commitment to innovation and sustainability.

“We are honoured to have Ian as part of the Fox ESS family, and together we look forward to inspiring Australians to embrace renewable energy solutions.”

Through this collaboration, Fox ESS aims to make clean energy adoption more accessible and relatable to Australian households and businesses.

With Thorpe’s involvement, the brand plans to share powerful stories and practical insights on how modern battery technology can transform everyday living by reducing environmental impact and enhancing energy independence.

As 2026 unfolds, Fox ESS has promised more content and campaigns featuring Thorpe, highlighting ways Australians can unlock the full potential of advanced energy storage systems.

With the CQ6 at the centre of this initiative, the company reaffirms its commitment to shaping a sustainable, energy‑efficient future — one designed for both performance and planet.

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