Fox ESS has announced a comprehensive rebrand, marking a pivotal evolution in the company’s seven-year journey.
The new identity refreshes the brand’s visual language, colour palette, and digital presence as Fox ESS accelerates its mission to make solar power accessible to all.
The rebrand comes at a moment of significant momentum.
According to S&P Global Energy, Fox ESS ranked number one globally in residential energy storage market share in 2025.
Today, the business employs more than 5,700 people across six research and development centres and operates in over 70 countries and regions worldwide.
“Our rebrand is more than a new look, it’s a reflection of how we’ve evolved, the bold vision we carry, and the deeper impact we’re committed to creating for our clients and communities,” said Michelle Li, Director of Global Brand & Marketing.
At the heart of the rebrand is a reimagined Fox ESS logo, drawn from the power and dynamism of solar storms.
The refined, flowing form is designed to convey continuous energy circulation and the company’s upward momentum, balancing the warmth of light with the limitless potential of clean energy.
The rebrand extends well beyond visual updates.
Fox ESS has launched refreshed brand storytelling across its digital platforms, including an updated website, alongside new brand touchpoints designed to deepen audience connection with the company’s mission.
Earlier this month, Fox ESS introduced “Maimai,” a new brand mascot that served as a playful teaser ahead of the full identity reveal. The mascot marks the beginning of a broader effort to make the Fox ESS brand more engaging and accessible to audiences worldwide.
The rebrand is anchored by a belief that has guided the company since its founding: “The sun shines on everyone, so its power should too”.
Fox ESS will give the public its first look at the new brand identity in person at the SNEC Exhibition, where the company will host an immersive rebrand area at Booth 7.1H-D610.
A Fox Party event is scheduled for 2 June, where visitors will be able to experience the new visual identity first-hand and discover what lies ahead in the company’s next chapter.
